{"id":5613,"date":"2022-02-26T12:27:00","date_gmt":"2022-02-26T12:27:00","guid":{"rendered":"https:\/\/www.propertypistol.com\/blog\/?p=5613"},"modified":"2022-02-28T16:56:10","modified_gmt":"2022-02-28T16:56:10","slug":"top-ways-real-estate-professionals-get-leads-from-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.propertypistol.com\/blog\/top-ways-real-estate-professionals-get-leads-from-digital-marketing\/","title":{"rendered":"Top Ways Real Estate Professionals Get Leads from Digital Marketing"},"content":{"rendered":"\n<p><em>A real estate professional must understand that the internet is the first recourse your potential clients take when looking for a home. As per a survey, about 95% of millennials and 85% of parents\u2019 soon to give birth went online to find their future homes. <\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>That\u2019s why it\u2019s quintessential to make sure you\u2019re ready to engage them in the digital space in a way that translates to real-life business.<\/p>\n\n\n\n<p>Establishing an online presence is simple yet a bit complex these days. Setting up a website, sending emails to a relevant audience, and having a social media presence are top ways to reach prospects online. The complex is figuring out how to effectively utilize those tools to establish your brand, engage your customers, and get leads. So, in this article, we\u2019ll discuss how digital marketing can be a powerful tool in finding <a href=\"https:\/\/propertypistol.com\/\" data-type=\"URL\" data-id=\"https:\/\/propertypistol.com\/\">real estate<\/a> deals.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.propertypistol.com\/blog\/top-ways-real-estate-professionals-get-leads-from-digital-marketing\/#Effective_Ways_To_Grow_In_Real_Estate_Using_Digital_Marketing\" title=\"Effective Ways To Grow In Real Estate Using Digital Marketing\">Effective Ways To Grow In Real Estate Using Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.propertypistol.com\/blog\/top-ways-real-estate-professionals-get-leads-from-digital-marketing\/#Get_a_User-Friendly_Website\" title=\"Get a User-Friendly Website\">Get a User-Friendly Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.propertypistol.com\/blog\/top-ways-real-estate-professionals-get-leads-from-digital-marketing\/#Build_a_Search_Engine_Optimization_SEO_strategy\" title=\"Build a Search Engine Optimization (SEO) strategy\">Build a Search Engine Optimization (SEO) strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.propertypistol.com\/blog\/top-ways-real-estate-professionals-get-leads-from-digital-marketing\/#Post_valuable_relevant_blog_content\" title=\"Post valuable &amp; relevant blog content\">Post valuable &amp; relevant blog content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.propertypistol.com\/blog\/top-ways-real-estate-professionals-get-leads-from-digital-marketing\/#Use_the_power_of_social_media\" title=\"Use the power of social media\">Use the power of social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.propertypistol.com\/blog\/top-ways-real-estate-professionals-get-leads-from-digital-marketing\/#Create_an_email_campaign\" title=\"Create an email campaign\">Create an email campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.propertypistol.com\/blog\/top-ways-real-estate-professionals-get-leads-from-digital-marketing\/#Host_virtual_tours_webinars\" title=\"Host virtual tours &amp; webinars\">Host virtual tours &amp; webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.propertypistol.com\/blog\/top-ways-real-estate-professionals-get-leads-from-digital-marketing\/#Summing_Up\" title=\"Summing Up!\">Summing Up!<\/a><\/li><\/ul><\/nav><\/div>\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Effective_Ways_To_Grow_In_Real_Estate_Using_Digital_Marketing\"><\/span><strong>Effective Ways To Grow In Real Estate Using Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>For top-tier realtors, digital marketing has come to the forefront of their marketing efforts. From generating new leads to completing successful sales, the real estate industry relies on digital marketing. Read the ways below to know-how.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_a_User-Friendly_Website\"><\/span><strong>Get a User-Friendly Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>People often open a website only to close it in seconds because it wouldn\u2019t load fast enough or for other reasons. This results in the potential loss of a customer looking for a property. Creating a real estate firm website can sometimes be a web developer\u2019s nightmare with multiple photos and links.<\/p>\n\n\n\n<p>However, with the help of a professional web designer and an explicit knowledge of what you &amp; your clients are looking for, real estate professionals can develop a responsive website that is optimized for the mobile browsing of properties. The idea should be to make the property viewing experience smooth and straightforward for the audience.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_a_Search_Engine_Optimization_SEO_strategy\"><\/span><strong>Build a Search Engine Optimization (SEO) strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>SEO or search engine optimization is a crucial technique to drive the audience to your website. Since Google and other search engines are constantly changing their algorithms,&nbsp; it becomes critical to focus on your SEO every now &amp; then. Keywords are an essential aspect of SEO that can make a significant difference. To include keywords in your SEO strategy, you\u2019ve to look for high-ranking keywords &amp; retain them in your content.<\/p>\n\n\n\n<p>There are other aspects of a strong SEO strategy such as &#8211; Backlinks, Meta titles, descriptions, Online directories &amp; so on. Content is such a valuable asset to a good SEO strategy, ensure that you update your blog regularly. Typically, articles ranked highest on Google are between 1,150 words and 1,300 words, so it\u2019s a good idea to write high-value, long-form content regularly.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post_valuable_relevant_blog_content\"><\/span><strong>Post valuable &amp; relevant blog content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>A real estate digital marketing strategy is nothing without valuable &amp; appropriate content, whether shared on a website or social media. In addition to your responsive website, make sure that you regularly write content buyers and sellers can come back to for answers to their most pressing real estate questions.<\/p>\n\n\n\n<p>Responsive websites with a blog&nbsp; &amp; articles become top ranking pages, helping real estate professionals achieve better SEO. A blog is a fantastic way to level up your SEO, build a positive reputation online, and provide your clients with actionable advice on buying or selling a home or piece of property.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_the_power_of_social_media\"><\/span><strong>Use the power of social media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Social media platforms are goldmines for generating real estate leads with billions of monthly active users worldwide. This is particularly applicable to millennials, who have represented the largest generation of homebuyers in recent years. In 2020, about 38% of homebuyers were of that generational group, according to a 2021 report.<\/p>\n\n\n\n<p>Not surprisingly, those between 18 to 30 years are the most active social media users, as the Pew Research Center reported. So, by leveraging the power of social media marketing through aesthetic profiles and ads, one can reach an audience that\u2019s currently dominating the real estate market.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_an_email_campaign\"><\/span><strong>Create an email campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>This type of campaign makes sure you customize your communications based on where your prospect is in the sales cycle. Collect data of your prospective clients &amp; send them an email highlighting similar nearby properties on the market. If they\u2019ve reached out to express interest in working with you, send them an article outlining things new homebuyers should know. If you give your customers content pertinent to their situation, they\u2019re more likely to take the next step.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Host_virtual_tours_webinars\"><\/span><strong>Host virtual tours &amp; webinars<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Virtual visual tours of the home is a successful digital marketing strategy. Not only do these tours share video content that generates revenue significantly faster for marketers than non-video users. Webinar hosting tools can be used for creating and hosting webinar events easily, and it is incredibly user-friendly from both ends of the operation. A potential client will get an idea of what a home offers them.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summing_Up\"><\/span><strong>Summing Up!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>The internet revolution has made it easier than ever for real estate agents to provide a valuable service to their potential clients. That\u2019s why it\u2019s imperative to take advantage of these digital tools to create an integrated online presence, driving more qualified leads to a site. If not done, you risk falling behind as the business will not attain its full potential. Technology will only get advanced in the future &amp; so will the reliance on it.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:12px\"><em><strong>Disclaimer:&nbsp;<\/strong>The views expressed above are for informational purposes only based on industry reports and related news stories. PropertyPistol does not guarantee the accuracy, completeness, or reliability of the information and shall not be held responsible for any action taken based on the published information<\/em>.\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A real estate professional must understand that the internet is the first recourse your potential clients take when looking for a home. As per a survey, about 95% of millennials and 85% of parents\u2019 soon to give birth went online to find their future homes.<\/p>\n","protected":false},"author":2,"featured_media":4135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[69],"tags":[137],"class_list":["post-5613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realty-guide-news","tag-realty-guide","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Ways Real Estate Professionals Get Leads from Digital Marketing - Real Estate Sector Latest News, Updates &amp; Insights - PropertyPistol Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.propertypistol.com\/blog\/top-ways-real-estate-professionals-get-leads-from-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Ways Real Estate Professionals Get Leads from Digital Marketing - Real Estate Sector Latest News, Updates &amp; Insights - PropertyPistol Blog\" \/>\n<meta property=\"og:description\" content=\"A real estate professional must understand that the internet is the first recourse your potential clients take when looking for a home. 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