Social Media Manager

Job Information

Location

Mumbai

Department

Marketing

Department: Marketing / Digital
Location: Navi Mumbai
Experience: 3–5 Years

Role Objective

Lead the brand’s social media presence by driving impactful content, audience engagement, and digital visibility. The role focuses on executing strategic social initiatives that support brand awareness, campaigns, and lead generation.

Key Responsibilities:

Social Media Strategy

Develop and execute a data-driven social media strategy aligned with marketing goals.
Plan monthly content calendars across key platforms.
Identify trends and new formats to enhance reach and engagement.

Content & Creative Direction

Conceptualize engaging content including reels, videos, and carousels.
Collaborate with design and content teams to create platform-optimized creatives.
Maintain brand consistency across all social platforms.

Campaign Execution

Manage social media support for launches, campaigns, and brand initiatives.
Amplify marketing activities through strategic social content.

Community Management

Manage comments, messages, and audience interactions.
Monitor brand sentiment and escalate key issues when required.

Performance & Reporting

Track engagement, reach, follower growth, and conversions.
Provide monthly performance reports and insights for optimization.

Key Skills

Strong understanding of Instagram, LinkedIn, Facebook, and YouTube.
Expertise in content formats, algorithms, and engagement strategies.
Analytical mindset with strong storytelling and copywriting skills.
Ability to manage multiple campaigns and collaborate and co-ordinate cross-functionally.

Tools

Meta Business Suite | LinkedIn Campaign Manager | Hootsuite / Sprout | Canva / Adobe | Social Analytics Tools

Education

Bachelor’s degree in marketing, Digital Media, Communications, or related field.

Preferred Experience