Position: Senior Manager – Performance Marketing

Industry: Real Estate (Residential Projects)
Location: Belapur
Experience: 5–8 years in Performance Marketing (Real Estate preferred)

Role Overview

We are looking for an experienced and results-oriented Senior Manager – Performance Marketing to lead our digital and performance marketing initiatives across residential real estate projects. This role will be responsible for conceptualizing and executing ROI-driven campaigns, driving qualified leads, optimizing marketing spends, and collaborating with the sales team to achieve ambitious business targets.

Key Responsibilities

1. Digital Strategy & Campaign Management

• Develop and implement comprehensive performance marketing strategies for multiple real estate projects.

• Plan, launch, monitor, and continuously optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, programmatic platforms, and affiliate networks.

• Ensure consistent delivery of high-quality leads, optimal CPLs, and strong lead-to-sale conversion ratios.

2. Analytics & Optimization

• Track and analyze key performance indicators such as CPL, CTR, CPM, conversion rates, and overall ROI.

• Utilize analytics tools like Google Analytics, HubSpot, and Salesforce to measure performance and generate actionable insights.

• Conduct A/B testing, landing page optimization, and remarketing campaigns to enhance results.

3. Budget & Vendor Management

• Manage substantial digital marketing budgets with end-to-end accountability for ROI.

• Evaluate, onboard, and oversee digital agencies and technology partners.

• Align marketing spends with project sales objectives and overall business goals.

4. Cross-Functional Collaboration

• Work closely with the Sales team to ensure marketing campaigns align with lead and business requirements.

• Collaborate with creative/design teams for impactful ad creatives, landing pages, and content assets.

• Partner with Business Development and Product teams for go-to-market strategy execution.

5. Market Intelligence

• Stay ahead of emerging trends, tools, and best practices in digital and performance marketing, particularly in the real estate sector.

• Conduct competitive benchmarking and share insights to strengthen marketing effectiveness.

Key Requirements

• 5–8 years of proven experience in performance marketing, ideally within the real estate industry.

• Strong command over Google Ads, Meta Business Suite, LinkedIn Ads, SEO/SEM, programmatic advertising, and marketing automation tools.

• Demonstrated ability to manage large digital budgets and deliver ROI-positive outcomes.

• Exceptional analytical, problem-solving, and data-driven decision-making abilities.

• Excellent communication, leadership, and vendor management skills.

• Experience with CRM tools such as HubSpot or Salesforce will be an added advantage.

Qualifications

• Graduate or MBA in Marketing, Digital Marketing, or a related field.

• Professional certifications such as Google Ads, Facebook Blueprint, or Google Analytics are preferred.

What We Offer

• Opportunity to lead marketing for marquee real estate projects.

• Exposure to large-scale, high-value digital campaigns and cutting-edge tools.

• Competitive compensation and performance-based rewards.

• A high-growth, collaborative, and dynamic work environment.