Job Title: Assistant Manager – Performance Marketing
Department: Marketing
Location: Navi Mumbai (Belapur)
Experience: 2–4 Years
Reporting To: Senior Digital Marketing Manager

Role Overview

We are seeking a proactive, analytical, and results-driven Assistant Manager – Performance Marketing to support the planning and execution of integrated digital campaigns across key performance channels. The ideal candidate will have hands-on experience in performance marketing, campaign management, and data analytics, with a strong focus on driving measurable growth and ROI.

Key Responsibilities

• Assist in strategizing and executing ROI-focused digital campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and Native platforms.
• Manage end-to-end campaign execution including audience targeting, briefing, creative coordination, budget tracking, A/B testing, and real-time optimizations.
• Monitor and optimize key performance metrics such as CPL, CPQL, CPSV, CTR, CPM, ROAS, and conversion rates across all campaigns.
• Collaborate with internal teams – content, design, tech, and analytics – to ensure integrated and timely campaign rollout.
• Conduct funnel and user journey analysis to identify friction points and suggest improvements for better conversions.
• Generate detailed campaign reports and performance dashboards with actionable insights for internal teams and stakeholders.
• Maintain campaign hygiene, tagging (UTM, GTM), pixel implementation, and performance tracking for all paid assets.

Key Skills & Competencies

• 2–4 years of hands-on experience in digital marketing, with a strong focus on paid performance campaigns.
• Proficiency in platforms like Google Ads, Meta Business Manager, GA4, and familiarity with Native platforms.
• Good understanding of marketing funnels, attribution models, and campaign tracking methodologies (UTM, GTM, pixels).
• Strong analytical mindset with the ability to translate data into optimization strategies.
• Excellent communication, collaboration, and project management skills.
• Ability to multitask and manage multiple high-performing campaigns in a fast-paced environment.
• Working knowledge of marketing automation tools and CRMs (e.g., HubSpot, Zoho) is a plus.
• Basic knowledge of HTML is an added advantage.

Preferred Qualifications

• Bachelor’s or master’s degree in marketing, Digital Media, Communications, or a related field.
• Prior experience in real estate or a digital marketing agency will be highly preferred.
• Certifications in Google Ads, Meta Blueprint, or HubSpot are a strong plus.

What We Offer

• Competitive compensation and best-in-industry rewards & recognition.
• A fast-paced, energetic work environment with a steep learning curve.
• Access to cutting-edge tools and platforms in the PropTech ecosystem.
• Opportunities for global career exposure and cross-functional growth.
• A vibrant, collaborative culture that encourages ownership, innovation, and personal development.