Designation: Performance Marketing Lead

Department: Marketing

Location: Navi Mumbai

Key Responsibilities: 

Digital Campaign Strategy and Execution: 

•  Design and execute performance-driven digital marketing campaigns on platforms such as Meta Ads, Google Ads, Affiliate. 
• Develop targeted campaigns tailored to micro-markets and specific property categories.

Lead Generation and Conversion Optimization: 

•  Focus on generating high-quality leads with a strong likelihood of conversion into site walk-ins and bookings. 
•  Continuously monitor and optimize campaigns to improve ROI and reduce cost per lead (CPL). 

Business Target Alignment:

•  Understand business objectives and translate them into actionable digital marketing strategies to achieve lead generation and walk-in targets. 
•  Work towards meeting and exceeding key performance metrics aligned with organizational goals.

Innovation and Platform Exploration: 

•  Explore and implement innovative strategies and emerging digital platforms to generate high-intent leads. 
•  Stay ahead of industry trends to drive new ideas and ensure competitive advantage. 

Performance Analysis and Reporting:

•  Analyze campaign performance using tools such as Google Analytics, CRM platforms, and in-platform insights. 

Stakeholder Collaboration: 

•  Coordinate with internal teams, including pre-sales, sales, and senior management, to ensure digital marketing efforts align with project goals.
•  Provide timely updates and recommendations to ensure successful execution of campaigns.

Required Skills and Qualifications:

•  Bachelor’s degree in Marketing, Business, or a related field. Minimum of 5 years of experience in digital performance marketing, preferably in real estate or high-involvement industries.
•  Proven expertise in Meta Ads, Google Ads and Affiliate Marketing. Strong analytical skills with a track record of using data to optimize campaigns and improve outcomes.
•  Ability to manage budgets effectively and deliver on lead generation targets under tight deadlines.
•  Excellent communication and collaboration skills for cross-functional coordination. 
•  Creativity and a proactive approach to exploring innovative lead generation strategies.  

Required Skills and Qualifications: 

•  Bachelor’s degree in Marketing, Business, or a related field. Minimum of 5 years of experience in digital performance marketing, preferably in real estate or high-involvement industries. 
•  Proven expertise in Meta Ads, Google Ads and Affiliate Marketing. Strong analytical skills with a track record of using data to optimize campaigns and improve outcomes.
•  Ability to manage budgets effectively and deliver on lead generation targets under tight deadlines.
•  Excellent communication and collaboration skills for cross-functional coordination.
•  Creativity and a proactive approach to exploring innovative lead generation strategies.   
•  Experience in real estate digital marketing, with an understanding of micro market-specific strategies. 
•  Certifications in Google Ads, Meta Blueprint, or similar digital marketing tools.
•  Familiarity with Mumbai’s real estate trends and audience behavior.